Objective
A leading research and analytics firm reached out to us on behalf of an IT reseller who wanted to develop brand strategy for expansion into new sectors.
Challenge
A leading IT reseller in the UK wanted to formulate branding and marketing strategies for expansion and growth opportunities in new sectors.
Approach
Liquid Sample suggested using mixed-mode qualitative and quantitative research approaches. We conducted 25 in-depth interviews and 250 telephonic interviews amongst IT business leaders and senior executives from various industries.
Results
The research provided the client with insights into bid evaluation processes, stakeholder priorities, reseller selection parameters, current pain points, and brand equity of the client and competitors.
The insights generated from this research helped the client accurately strategize their marketing and branding plan, addressing identified need gaps.
The insights generated from this research helped the client accurately strategize their marketing and branding plan, addressing identified need gaps.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
