Objective
A data and market research firm contacted us on behalf of a life sciences company who wanted to conduct a thought leadership study.
Challenge
The client wanted to sponsor an in-depth thought leadership study to get an understanding of the below:
- What life sciences professionals anticipate in the next decade?
- Possible innovations across healthcare & life sciences domains.
- Trends that life sciences professionals expect
Approach
Liquid Sample recommended using mixed-mode qualitative and quantitative research approaches to gain insight into the future ideas and trends that leaders perceive. We conducted 50 in-depth interviews and 300 telephonic interviews among life science professionals in North America and EU5.
Results
The results gave clear trends, perceptions, innovative ideas on new product offerings, continued trust, brand reputation, and leadership vision for the future.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
