Objective
A research agency contacted us on behalf of a taxi rental company seeking to stand out from the competition, boost customer acquisition, and increase booking frequency. The aim was to understand how to expand market share and establish itself as the premier choice for rental services in North America.
Approach
Liquid Sample recommended a multi-phased approach to gain an understanding of the attitudes and perceptions of the target audience regarding the rental process.
The first phase involved conducting qualitative, in-depth interviews with decision-makers and executives of competing companies in the market. These interviews evaluated various aspects of the rental process, including expectations, awareness, consideration, satisfaction, and needs.
In addition to the qualitative interviews, the second phase involved phone interviewing 400 executives, decision-makers, and drivers, followed by an online survey of 2,000 respondents who use taxi rental services.
The interviews and surveys aimed to uncover what attracts customers to rental companies, the customer and booking process, and top-of-mind recall.
The first phase involved conducting qualitative, in-depth interviews with decision-makers and executives of competing companies in the market. These interviews evaluated various aspects of the rental process, including expectations, awareness, consideration, satisfaction, and needs.
In addition to the qualitative interviews, the second phase involved phone interviewing 400 executives, decision-makers, and drivers, followed by an online survey of 2,000 respondents who use taxi rental services.
The interviews and surveys aimed to uncover what attracts customers to rental companies, the customer and booking process, and top-of-mind recall.
Results
The research findings provided the client with valuable insights on how they can stand out from their competitors, increase their market share, identify new growth opportunities, and receive feedback from their users to improve their service levels. Additionally, the findings were used to create effective communication strategies to build customer loyalty and increase brand recognition.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
