Objective
A leading consulting firm actively sought to engage with executives from leading short-form video space companies in India like Josh, MX, ShareChat, and more to gain in-depth learnings from this space.
Our primary objective was to comprehensively understand the strategies, platform features, usage, engagement, and growth drivers.
Approach
Liquid Sample focused on identifying and approaching current and past employees working in marketing, user growth, content operations, and product development from leading short-form video platforms like Josh, MX, and ShareChat. We recruited ten senior-level marketing and product development leaders at these firms through our custom audience sourcing and recruitment expertise.
We conducted sixty-minute in-depth interviews with these experts to gain valuable insights and expertise.
Results
Comprehensive sixty-minute interviews were conducted with senior-level decision makersfrom marketing and product development working with the short-form video platforms, leading to the discovery of invaluable insights across the following:
- The most successful monetization strategies for short-form video platforms in India and an analysis of what has worked?
- The short-form video platform features that have been successful at attracting new users and driving usage and engagement?
- What’s fuelling growth, user increase in tier-1 and tier-2 cities, and popular videocategories?
- The areas of focus for new investments
- User perception and usage trends.
The client formulated data-driven strategic recommendations based on the insights gained from the expert consultation. Additionally, the client was able to generate critical insights across key metrics such as the DAU/MAU ratio of leading platforms, user growth, revenues, profitability, and video contribution percentage across categories and top creators. The client leveraged these insights and in-depth learning to make informed decisions.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
