Challenge
A consulting firm, on behalf of a leading global energy company, sought to gain insights into the management practices employed by fleet managers in handling electric vehicles within their fleets to stay at the forefront of advancements in the sector.
Approach
Liquid Sample engaged with fleet owners and recruited twelve experts responsible for managing electric vehicle fleets across various sectors in the UK to gather comprehensive insights into fleet management practices, strategies, challenges, and innovations. The key focus points during the sixty-minute expert interviews included:
- Understanding the specific roles of fleet managers focused on the adoption of electric fleets within their organizations
- Identifying the operational challenges in the electric vehicle domain and the pain areas.
- The decision-making for determining the adoption of electric vehicles in their fleets.
- An understanding of the technologies in the fleet management processes.
Results
The results from the in-depth interviews provided invaluable insights into the technological advancements and complex challenges of fleet management and uncovered key pain areas in the fleet management landscape. The critical insights from the interviews further led to the discovery of new ideas and features that could help fleet managers to adopt electric fleets within their organization efficiently.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
