Objective
One of our consulting clients, on behalf of a payments company, wants to engage with CFOs from the financial services industry so they can gain insights into the following:
- Industry trends
- Competitive landscape
- Areas of improvement
- Future growth
- Market outlook of payment processing companies.
Approach
Liquid Sample focused on identifying and engaging with CFOs from leading financial services companies across Germany, France, and the UK. We recruited twenty-five CFOs at large financial services firms in two weeks, leveraging our first-party expert database and custom recruitment expertise. The client conducted ninety-minute in-depth interviews with the CFOs to gain valuable insights and expertise.
Results
Comprehensive ninety-minute interviews with CFOs from leading financial service firms helped the client discover invaluable insights across the following:
- The identification of key areas of improvement and strategies for future growth.
- The client successfully identified key players, market trends, and competitive forces, empowering them to make well-informed decisions in a dynamic market environment.
- Marketing strategy
- Gaining insights into the customer preferences and expectations of using a payments company.
- Improvements in service offerings and feedback mechanisms.
The client formulated data-driven strategic recommendations based on the critical insights gained from the expert consultation and was able to make informed and strategic decisions.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
