Objective
A leading research firm on behalf of a financial services company, reached out to us. The objective was to gain insights into the fleet market in the United States, and the client wanted to understand the challenges that the industry faces and customer pain areas.
Approach
Our team identified and engaged with the best-fit experts leveraging our first-party expert database and custom recruitment expertise. The client conducted twenty in-depth interviews with fleet management experts and senior executives in the fleet and transportation industry.
Results
The client gained critical insights that facilitated informed and strategic decision-making across the following:
- Tapping the unmet needs of the customers in the new markets
- Market entry strategy
- Customer pain areas
- Drivers for Growth
- Marketing strategy and targeted messaging
The client uncovered key insights to make informed decisions and tailored their offerings to meet the specific needs of the US fleet market.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
