Access Management Software Study
Objective
The client wanted to evaluate the Access Management software and services market in various industries and locations. The client sought a comprehensive understanding of competitors’ offerings in those markets.
Challenge
Our custom research client contacted us on behalf of a leading IT software company that wanted to analyze the market for access management products and services across different countries and sectors. Our client wanted to understand the competitors’ services or IT tools used across these markets.
Approach
- Liquid Sample focused on identifying and approaching organizations with a global workforce of more than 250 employees, particularly in the US, APAC, and EU5 regions.
- Senior executives and procurement decision-makers responsible for decisions on investments in IT security and access management solutions, both within and outside of the IT departments, were shortlisted and onboarded.
- Senior executives and CTOs from organizations dealing with large amounts of data handling or storage were also recruited and onboarded.
Solution
- Liquid Sample’s team identified and interviewed the industry experts and senior executives using mixed-mode methodologies, especially telephonic interviews and phone-to-web, to gather the information per the client’s research objectives.
- We interviewed over 1,000 Senior executives and decision-makers using mixed-mode methodologies to collect impactful data.
- Our client obtained valuable insights about their products, services, and competitor’s offerings in the same market segments through CATI, phone-to-web, and online approaches. These insights helped them make crucial decisions about their product offerings in critical global markets.
Results
- The research data collected through CATI, phone to web & online approach gave clear & expert insights to the client about the feedback of their products & services and the product or service offierings of competitors in the same segments. This helped the client in making critical decisions with regards to their offerings across key global markets.
Testimonial
"Our client was very happy with the results of the research & was able to make critical decisions around their offerings. We love working with your team and thank you for always delivering on your commitments."
ᅳ Vice President, Research (Market Research Firm)