Objective
Approach
Despite the challenge of an incredibly niche audience group and inadequate database, we were able to conduct research. Our experienced expert recruitment team custom-recruited senior-level sales professionals from seven specific auto retailers in the four key European markets.
We successfully recruited ten experts within two weeks through our expertise in custom expert sourcing and recruitment.
Results
The in-depth qualitative interviews of ninety minutes with senior sales experts uncovered crucial insights across the below areas for the client. The expert consultation informed the client’s strategic decisions, revealing insights into current market trends and prompting necessary changes in automotive retail.
- The current market trends in vehicle distribution and retailing business scenario in Europe.
- The operational differences between the agency model and wholesale set-up.
- The differences in margin components for dealers in wholesale vs. agency set-ups, such as remuneration and bonuses.
- The necessary changes needed in the aftersales business, such as parts distribution structure and remuneration.
- The current views on China or Asia-based auto OEMs distribution business in Europe.
The expert consultation informed the client’s strategic decisions, revealing insights into current market trends and prompting necessary changes in automotive retail.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
