Brand Strategy Research
Objective
A research agency contacted us on behalf of a taxi rental company seeking to stand out from the competition, boost customer acquisition, and increase booking frequency. The aim was to understand how to expand market share and establish itself as the premier choice for rental services in North America.
Approach
- Liquid Sample recommended a multi-phased approach to gain an understanding of the attitudes and perceptions of the target audience regarding the rental process.
- The first phase involved conducting qualitative, in-depth interviews with decision-makers and executives of competing companies in the market. These interviews evaluated various aspects of the rental process, including expectations, awareness, consideration, satisfaction, and needs.
- In addition to the qualitative interviews, the second phase involved phone interviewing 400 executives, decision-makers, and drivers, followed by an online survey of 2,000 respondents who use taxi rental services.
- The interviews and surveys aimed to uncover what attracts customers to rental companies, the customer and booking process, and top-of-mind recall.
Results
- The research findings provided the client with valuable insights on how they can stand out from their competitors, increase their market share, identify new growth opportunities, and receive feedback from their users to improve their service levels. Additionally, the findings were used to create effective communication strategies to build customer loyalty and increase brand recognition.
Testimonial
"We really liked working with Liquid Sample. The insights from the research helped our client in launching new marketing communications which closed lot of gaps in our customer communication journey."
ᅳ VP, Research (Custom Research Firm)