Objective
A B2B research company reached out on behalf of a client who wanted to test their brand perception and create new marketing strategies for acquiring large clients in competitive market segments.
Challenge
The client wanted insights on how C-suite and senior executives choose creative agencies for their business. The client wanted to speak with industry executives directly responsible for supplier relationships in branding, design, CX, digital transformation, and NPD.
Approach
Liquid Sample conducted 100 telephonic interviews and 50 qualitative in-depth interviews among CXOs and senior executives working across companies generating revenues of $150 million and above across finance, retail, technology, travel, automotive, and healthcare in North America, Europe, and Asia. These executives provided detailed information on organizations’ growth goals, competitive benchmarking, landscape, budget allocations, and vendor selection processes.
Results
The detailed insights derived from quantitative and qualitative research approaches identified the critical priorities of executives in choosing marketing and branding agencies. The client adjusted their positioning and marketing strategies based on research insights to differentiate and gain an advantage over its competitors.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
