Competitor Market Insight
Objective
A B2B research company reached out on behalf of a client who wanted to test their brand perception and create new marketing strategies for acquiring large clients in competitive market segments.
Challenge
The client wanted insights on how C-suite and senior executives choose creative agencies for their business. The client wanted to speak with industry executives directly responsible for supplier relationships in branding, design, CX, digital transformation, and NPD.
Approach
- Liquid Sample conducted 100 telephonic interviews and 50 qualitative in-depth interviews among CXOs and senior executives working across companies generating revenues of $150 million and above across finance, retail, technology, travel, automotive, and healthcare in North America, Europe, and Asia. These executives provided detailed information on organizations’ growth goals, competitive benchmarking, landscape, budget allocations, and vendor selection processes.
Results
- The detailed insights derived from quantitative and qualitative research approaches identified the critical priorities of executives in choosing marketing and branding agencies. The client adjusted their positioning and marketing strategies based on research insights to differentiate and gain an advantage over its competitors.
Testimonial
"The research gave us key insights on priorities of executives in choosing marketing & branding agencies and devised new marketing strategies for gaining market share against competitors."
ᅳ VP, Insights (Research Firm)