Case Study

Competitor Market Insight

Objective

A B2B research company reached out on behalf of a client who wanted to test their brand perception and create new marketing strategies for acquiring large clients in competitive market segments.

Challenge

The client wanted insights on how C-suite and senior executives choose creative agencies for their business. The client wanted to speak with industry executives directly responsible for supplier relationships in branding, design, CX, digital transformation, and NPD.

Approach

Results

Testimonial

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