Objective
The objective of the research was persona profiling and buyer’s journey research.
Challenge
A research firm contacted us on behalf of a leading payments company for the launch of a new payment solution for commercial banks that can help their B2B/HNW customers with smooth and fast domestic, cross-border, and international payments through debit and credit cards.
The client wanted to understand how to connect and engage with HNWIs and B2B customers and position their new payment solution to help commercial banks adopt it successfully. The research also wanted to uncover the key benefits that banks seek from payment solutions and how these offerings can solve their challenges.
Approach
Over 400 interviews were conducted by Liquid Sample in the United States with decision-makers from commercial banks’ strategy, IT, and sales departments, senior executives from commercial banks, and B2B and HNWI customers.
The aim was to understand the needs of commercial bank executives in terms of technological advancements, potential new products and services, issues with current service offerings, marketing and communication practices, and feedback mechanisms.
Additionally, the research gathered feedback from B2B/HNWI customers on their usage patterns, pain points, buyer journey, customer touchpoints, customer preferences, engagement practices, customer service, and perceptions.
Results
- Actual needs from the payments platform from a usage and engagement standpoint
- New technological advancements for smooth and functional experience for HNWI and B2B customers
- Improvement in service offerings and feedback mechanisms
- Marketing strategy
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
