Case Study

Cross Border Card Payments

Objective

The objective of the research was persona profiling and buyer’s journey research.

Challenge

A research firm contacted us on behalf of a leading payments company for the launch of a new payment solution for commercial banks that can help their B2B/HNW customers with smooth and fast domestic, cross-border, and international payments through debit and credit cards.

The client wanted to understand how to connect and engage with HNWIs and B2B customers and position their new payment solution to help commercial banks adopt it successfully. The research also wanted to uncover the key benefits that banks seek from payment solutions and how these offerings can solve their challenges.

Approach

Results

Testimonial

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