Objective
Our top consulting firm was actively seeking to engage with executives from leading global companies in the Middle East, including but not limited to Mansour Group, Al-Futtaim Group, Olayan Financing Company, Al Ghurair Group, Al Muhaidib Group, SAMI, and many others.
Our primary objective was to comprehensively understand how these companies manage their Corporate Social Responsibility (CSR) and Corporate Philanthropy (CP) spending on various initiatives. We aimed to uncover the driving forces behind these initiatives and their impact on the overall performance of these companies.
Approach
Liquid Sample focused on identifying and approaching communications heads, VP, Communications / SVP communications / Communications, and Sustainability Leads in large Middle East organizations. Through our expertise in custom audience sourcing and recruitment, we recruited 12 senior CSR, CP, and sustainability experts in Riyadh, Dubai, Jordan, and Kuwait from companies with over 5,000 employees.
We conducted ninety-minute in-depth interviews with these experts to gain valuable insights and expertise.
Results
Comprehensive 90-minute interviews were conducted with top CSR, CP, and sustainability experts, leading to the discovery of invaluable and decisive insights across the following:
- The execution framework of Corporate Philanthropy (CP), overall journey of CP from budget to impact measurement. Similarity, if any, with CSR framework or different framework.
- Tax benefits associated with CSR and corporate philanthropy.
- Execution models for CP initiatives: partnership (3rd party consultants), internal giving (doing it by themselves), and corporate foundations. Percentage split of companies utilizing these models and reasons for higher adoption.
- Disparities in expected and actual impact mapped by corporations while executing CSR and the percentage of initiatives that meet the desired objectives.
- The CSR, CP, and sustainability initiatives that your company executes in the Middle East and other countries.
- Has the expenditure on CSR and CP evolved over the past five years regarding percentage or absolute value?
- The percentage that your company is spending among all three dimensions (environment, ethical, and social) of CSR.
- What is the recent trend in global CSR spending, and where has the maximum growth occurred?
The insights gained from the expert consultation provided evidence-based data, which was instrumental in helping the client formulate strategic recommendations. These recommendations were related to the impact of CSR initiatives on the company’s performance, emerging CSR and sustainability trends, and making informed decisions regarding CSR investments.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
