Objective
A large research company on behalf of a leading food and beverage (F&B) company that wants to establish its presence in the US, reached out to us to understand the following:
- Market dynamics and growth opportunities
- Market segmentation and targeting
- Value proposition and brand positioning
- Competitive landscape
- Comprehensive go-to-market strategy
- Distribution strategy
Approach
- The first phase involved twenty-five in-depth interviews, of sixty-minutes with F&B experts, and ninety phone interviews with industry experts in the F&B industry. The experts interviewed had expertise across the following:
- Opportunity Assessment, market trends, competitive dynamics, and regulatory factors
- Segmentation and Optimal Target Audience
- Value Proposition and Brand Positioning
- Supply chain distribution
- The second phase involved one thousand online consumer surveys to evaluate customer experience, perceptions, and habits.
Results
The strategic insights from the qualitative and quantitative interviews helped the client develop a comprehensive and data-driven go-to-market strategy. The client was able to gain insights across the following from the mixed mode approaches:
- Market penetration, segmentation, and revenue growth models: The insights uncovered helped the clients in segmentation and positioning approaches that resonated with American consumers, driving consumer acquisition and loyalty.
- Brand positioning and value proposition
- Building an effective distribution network strategy and enhancing brand recognition in Asia.
The insights from the expert consultation and quantitative interviews helped the client make informed decisions backed by continuous evaluation of the market parameters.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
