Objective
A consulting company reached out on behalf of a client who wanted to identify new growth opportunities and innovative solutions for using flexible PVC products and gaining a larger customer base. The client seeks to gain insights across the following:
- Potential customer segment in untapped markets
- Critical trends
- Demand patterns
- Sales strategies of competitors
- New customer acquisition strategy, sales strategy, and market entry strategies
- Digital marketing strategies
- Innovative product offerings
- Building strategic partnerships with key stakeholders.
- Challenges and opportunities linked to expansions into new market segments
- Best practices for mitigating risks.
Approach
The research team at Liquid Sample engaged with industry experts and senior leaders in the PVC product domain. The team recruited twenty leaders from six competitor firms across North America for a seventy-five-minute Zoom consultation, leveraging our first-party databases and extensive expertise in custom recruitment. A few of the recruited profiles included the following:
- CEOs and Chief Sales Officers
- Vice President – PVC sales
- Director – Sales operations
Results
The insights from the consultation uncovered the following:
- Potential customer personas
- Sales strategy – pricing models, promotional activities, and customer retention strategies.
- Identification of crucial trends and demand patterns
- Competitive landscape
- Product planning strategies
- Challenges and opportunities associated with expanding into new market segments
- Industry best practices
- Risk mitigation strategies
The insights gained from the expert consultation helped the client develop effective strategies and make informed decisions for their portfolio company.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
