Objective
A large agency reached out to us on behalf of their client, who wanted to provide information and analysis to business decision-makers on what’s required to succeed in today’s complex market landscape amid global uncertainty.
Challenge
The client wanted to interview senior executives and decision-makers to provide them with information and analysis about global industry trends, navigating the path ahead, future growth opportunities, and the peer response to the pandemic.
Approach
Liquid Sample conducted 100 in-depth qualitative interviews amongst senior executives and decision makers across Southeast Asia and APAC countries to understand their shift in priorities, top concerns and challenges, attitudes towards business travel, and brand perceptions.
Results
The client gained detailed insights on how decision makers’ priorities evolved during these critical times, industry expectations and growth trends, tracking changes in attitudes and behaviors of business leaders, and strategies adopted to react to the changing situations in times of global uncertainties.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
