GTM Strategy, Petroleum Industry

Challenge

A global consulting firm aims to discover the intricacies of the oil and gas maintenance market in the MENA region. The primary focus was understanding the essential services oil and gas (O&G) companies in the MENA region use. Our client wanted to address the unique challenges faced by the oil and gas companies operating in these regions and sought insights into the following:

  • Estimating Overall Market Size:
  • Analyzing the Competitive Landscape:
  • Identifying the top services preferred by exploration and production companies in the MENA region.

Approach

Despite the challenging audience group and an inadequate database, we recruited seven industry experts for a ninety-minute discussion through our extensive custom recruitment expertise. Our team strategically contacted senior-level decision-makers, including Managing Directors and C-suite executives, from prominent oil and gas companies operating in the MENA region.

Results

The client gained critical insights that facilitated informed and strategic decision-making across the following key areas:

  • Market Size Estimates: The obtained insights provided a clear overview of the market size and opportunities, enabling the client to enhance strategic planning and optimize resource allocation.
  • Competitive Analysis: The client successfully identified key players, market trends, and competitive forces, empowering them to make well-informed decisions in a dynamic market environment.
  • Top Services for E&P Majors: The insights uncovered the essential services required by Exploration and Production companies, offering strategic guidance for optimizing service portfolios and enhancing market competitiveness.

About Liquid Sample

Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.

Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.

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