Objective
A leading consulting firm actively sought to engage with executives from large automotive players specifically Bajaj Auto, TVS, and Piaggio to understand the market segmentation, market penetration, and competitive landscape of ICE three-wheelers in passenger and cargo segments in Egypt and Morocco. The primary objective was to comprehensively understand the segmentation, market penetration, competitive landscape, and product mix in the electric three-wheeler market.
Approach
Liquid Sample focused on identifying and engaging with executives working in the export or sales division at the following companies.
- Bajaj Auto
- TVS
- Piaggio
We recruited seven senior industry experts in the exports and sales divisions at these firms through our custom recruitment expertise. The client conducted sixty-minute in-depth interviews with these experts to gain critical insights.
Results
Comprehensive sixty-minute interviews were conducted with senior executives in the export and sales divisions of the three companies leading to the discovery of invaluable insights across the following:
- The segmentation of ICE three-wheelers in passenger and cargo segments in the target country and the preference of the segments.
- The top-selling passenger and cargo models and their offered specifications.
- The major players in the ICE 3W segment and their market share.
- The business model, presence, and distribution network of these three players.
- The penetration of electric three-wheelers in contrast with ICE three-wheelers?
- The dominating segments in the electric three-wheelers market.
- The key players who manufacture or sell these electric passenger and cargo three-wheelers in the target country?
The insights from the in-depth expert interviews further gave a detailed understanding of the market segmentation, market penetration, product mix, and competitive landscape which helped the client in making strategic decisions.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
