Objective
A research firm reached out to us with an objective of understanding the following:
- Effectiveness of online marketing for small and medium-sized businesses.
- Approaches used by businesses to attract and retain customers through online platforms
- The impact of search engine optimization, social media marketing, email marketing, and other digital advertising techniques on the growth and success of these businesses.
Approach
Liquid Sample suggested a mixed-mode approach to gather a deep understanding of the strategies implemented by sales and marketing experts at Asia-based SMEs. Liquid Sample focused on identifying and engaging with managers and directors of sales and marketing at SMEs to gain in-depth insights into marketing strategies.
Liquid Sample recruited seventy-five experts for thirty-minute in-depth discussions and three hundred experts in sales, marketing, and digital marketing managers and directors for quantitative surveys.
Results
The insights from the in-depth consultations and quantitative interviews with sales, marketing, and digital media experts uncovered crucial insights across the following:
- Marketing strategies and identification of trends
- Marketing spends
- Marketing preferences
- Channel usage
The results provided detailed insights into the trends and patterns, enabling the client to make informed decisions about their marketing strategies.
About Liquid Sample
Liquid Sample is the premier qualitative research and expert interviewing firm, founded in 2010. We leverage AI-led precise database matching and strategic custom recruiting to help our clients onboard the best-fit B2B respondents. Our services include senior executive interviewing, expert network interviewing, and stakeholder research using quantitative, qualitative, and mixed-mode methods.
Our unwavering commitment to providing high-quality insights powered by accurate data has enabled us to respond to our client’s most critical business needs. With over 13 years of experience, Liquid Sample has consistently delivered exceptional results and provided reliable and actionable insights to give you a competitive edge in the market.
