Case Study

Product Optimization Strategy

Objective

On behalf of a leading container and transportation company, a custom research firm wanted to gauge customer and prospects’ feedback that the client needs to optimize their product set and improve their offerings.

Challenge

The client was in the process of creating a new cold storage technology. They sought to differentiate themselves in the market, determine the value they could provide to their client’s businesses, and develop a marketing strategy for the product’s launch.

Approach

Results

Testimonial

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