Case Study

The Impact of CSR and Corporate Philanthropy (CP) - Performance and Trends

Objective

Our top consulting firm was actively seeking to engage with executives from leading global companies in the Middle East, including but not limited to Mansour Group, Al-Futtaim Group, Olayan Financing Company, Al Ghurair Group, Al Muhaidib Group, SAMI, and many others.

Our primary objective was to comprehensively understand how these companies manage their Corporate Social Responsibility (CSR) and Corporate Philanthropy (CP) spending on various initiatives. We aimed to uncover the driving forces behind these initiatives and their impact on the overall performance of these companies.

Challenge

A research firm contacted us on behalf of a leading payments company for the launch of a new payment solution for commercial banks that can help their B2B/HNW customers with smooth and fast domestic, cross-border, and international payments through debit and credit cards.

The client wanted to understand how to connect and engage with HNWIs and B2B customers and position their new payment solution to help commercial banks adopt it successfully. The research also wanted to uncover the key benefits that banks seek from payment solutions and how these offerings can solve their challenges.

Approach

Results​

Testimonial

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